Industry news

Insight and commentary from some of our favorite thinkers.

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

Where's the heat?
Is that your goal? To find the next hot thing? Do you want to buy it, sell it, use it,...
Not everyone
If you're marketing a bass guitar or an orchid or an electric SUV, why are you concerned with what everyone...
The quickest way to get things done and make change
Not the easiest, but the quickest: Don't demand authority. Eagerly take responsibility. Relentlessly give credit.